THE PRIVATELYSOLD SELLER SYSTEM

Know what to do. Know why you're doing it. Sell with confidence.

Selling your home privately involves more than putting a listing online. The PrivatelySOLD Seller System takes you through the key stages of the selling journey so you can understand what needs to happen, what to consider and how to make informed decisions along the way.

The Five-Step Framework

Your roadmap to selling privately

A simple journey from getting your home ready to handing over the keys.

01

Getting Ready for Market

Prepare your home and your selling plan.

02

Choosing Your Marketing Strategy

Position and promote your property effectively.

03

Buyer Management

Create a great buyer experience and manage interest.

04

Negotiating Like a Professional

Understand offers and negotiate with confidence.

05

Under Contract to Settlement

Navigate the final stages of your sale.

The Framework

One journey. Five deliberate phases.

Each step focuses on a different stage of your private sale so you know what to focus on, what to prepare and what comes next.

1

GET READY

Prepare your property and your plan.

2

MARKET

Choose how to position and promote your home.

3

BUYERS

Create a great experience and manage buyer interest.

4

NEGOTIATE

Understand offers and negotiate strategically.

5

SETTLE

Navigate the final stages through to settlement.

Step by Step

Your roadmap to selling privately.

The Seller System takes you through the key stages of a private home sale, giving you the knowledge and practical guidance to move forward with confidence.

01

GETTING READY FOR MARKET

Start with the right preparation. Before your property goes to market, there are important decisions to make. Learn how to assess your home, prepare it for buyers and create a clear pre-market plan.

  • Preparation

  • Presentation

  • Planning

02

CHOOSING THE RIGHT MARKETING STRATEGY

Put your property in front of the right buyers. Understand your property's market position and learn how to make informed decisions about your selling and marketing strategy.

  • Value

  • Strategy

  • Marketing

03

BUYER MANAGEMENT

Turn interest into meaningful conversations. Learn how to create an outstanding buyer experience, manage enquiries and viewings, recognise genuine interest and follow up professionally.

  • Buyers

  • Viewings

  • Communication

04

NEGOTIATING LIKE A PROFESSIONAL

Be prepared when the offers arrive. Learn how to approach negotiations, assess offers, create ethical competition and make confident decisions when negotiating with buyers.

  • Offers

  • Negotiation

  • Decision-making

05

UNDER CONTRACT TO SETTLEMENT

Know what happens after you accept an offer. Once you're under contract, there are still important steps ahead. Understand the journey through conditions, settlement preparation and handing over the keys.

  • Contracts

  • Conditions

  • Settlement

START WITH STEP 1 — FREE

Ready to start preparing your home?

Get the first step of the PrivatelySOLD Seller System free and start learning how to prepare your property for market with a clearer plan.

We'll send Step 1 straight to your inbox. No pressure just practical guidance to help you get started.


Practical guidance, tools, and education to help homeowners understand the private-selling process and make informed decisions.

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